What can a $100K riot-inducing sneaker teach us about storytelling, design, and creativity?Jeff Staple’s 2005 Nike Pigeon Dunk didn’t just drop. It ignited a riot in the streets of New York City and helped rewrite the rules of streetwear, brand marketing, and storytelling through design.
On IN PROXIMITY, Jeff joins host Paola Mardo to unpack how he built Staple into a global brand one shoe and collab at a time, what filmmakers and creatives can learn from design and brand building, “the power of the t-shirt” and marketing before social media and the internet, the wild story of his elevator pitch to Yasiin Bey (then Mos Def), and how to navigate hustle culture and find creative inspiration anywhere.
What Filmmakers Can Learn from the Sneaker That Changed Streetwear
November 17, 2025
