Inside Kendrick Lamar’s Super Bowl Halftime Show with Creative Director Mike Carson

Mike Carson is a multidisciplinary creative director and designer. Last year, he co-creative directed and production designed Kendrick Lamar’s Super Bowl LIX Halftime Show, which drew over 133 million live viewers, making it the most-watched halftime performance ever and one of 2025’s biggest cultural moments. On this episode, Mike talks to IN PROXIMITY host Paola Mardo about his journey from filming music videos at 19 with Big Sean (including the iconic millennial bop “Dance (A$$)” Remix featuring Nicki Minaj) and working alongside mentor Virgil Abloh, to becoming one of the most sought-after creative directors today. He also shares his creative process behind the Super Bowl Halftime Show, filming a documentary on Kanye West and Jay-Z on their 2011 Watch the Throne album and tour, his approach to production design for live experiences, why his laptop is essential to every project, and the art and business of the music video.